Initiatives
Safe, Secure, & Supportive
No Hit Zone
The ICAN No Hit Zone Campaign has been launched in LA County following a successful pilot at Harbor-UCLA Medical Center under the direction of Dr. Carol Berkowitz, Chief of the Division of Pediatrics. The ICAN No Hit Zone Campaign will be the first in the Western U.S, building on the American Academy of Pediatrics and our ICAN No Hitter campaign with Joe Torre and the Dodgers.
What is a No Hit Zone? It is an environment that is Safe, Secure, and Supportive for children, adults, and families with the mission to create a positive parent-child relationship, and reduce the harm that hitting causes children.
Research indicates hitting teaches children to use violence to solve problems, experiencing violence as children leads to physical and mental health problems as adults, and physical punishment does not improve behavior for the long-term, it actually leads to more misbehavior and aggression in children.
In addition to research revealing the emotional and behavioral impact of hitting, ICAN’s 30-year retrospective report on child fatalities documented 524 child deaths resulting from physical trauma, often a result of excessive discipline for typical childhood behaviors.
Most LA County ICAN agencies have agreed to become No Hit Zones. This includes distributing brochures and displaying posters to promote positive discipline and discourage hitting of children, partners and bullying. We hope to expand No Hit Zones to communities, schools and organizations throughout LA County.
Please download our brochures and posters and make your business a No Hit Zone.
For more information on No Hit Zone, please email: contact@ican4kids.org
